February 24th - 1:00pm-5:00pm

February 25th - 8:00 am-12:00pm

Are you looking for the practical, step-by-step guidance you need to create a winning social media program for your business? Based on Dave Evans’ bestselling book, “Social Media Marketing an Hour a Day,” this AEN workshop will give you the skills you need.

Consider these points:

Yesterday’s media were “one to many,” relying on limited channels to reach mass markets. This forced you into an expensive competition with others for the chance to speak to your own customers!
The Social Web flips this around: Conversations are now “many to many,” making it less costly for you to reach your customers. It also means it’s less costly for your customers to talk about you, in public. You’ve got to know what they’re saying, and how to participate effectively in those conversations.
In this full-day AEN workshop, you’ll learn:

• How to connect your business to the Social Web;
• How to automate tasks like following conversations and tracking influencers;
• How to integrate social media marketing into your overall marketing program;
• How to measure the results.
• Building on AEN’s prior courses teaching social media basics, this class has been built specifically for for entrepreneurs and assumes a working knowledge of social media platforms like Facebook, Twitter and LinkedIn.

You’ll walk away with an understanding of social media and how it can literally transform the way you take your business to market. That understanding will help you succeed – whether you are just launching a new business, or looking to take your existing business to the next level.

As a bonus, you’ll receive a copy of Social Media Marketing An Hour a Day just for attending. Don’t hesitate: Space is limited, so sign up today.

Instructors: Connie Reece, Jon Lebkowsky